This new look was based on the Windows 8 tablet-first tile-based layout in order to signify unity between Microsoft's products. Microsoft implemented a much more aesthetically-appealing user interface (UI) for compared against previous Hotmail design iterations. While perpetual license holders and Office 365 subscribers got Outlook, Word, Excel and so on, users of the free tier of Microsoft productivity services had Word Online, Excel Online and now. The new name reflected the company's efforts to unify branding across its desktop and cloud-based software offerings. Finally, in 2012, Microsoft decided to bite the bullet with a second major overhaul when the email service was migrated to the company's Office 365 infrastructure and the branding changed from Hotmail to (a change that took about a year to complete).
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